Teardowns
Real ad accounts, taken apart.
Every so often we publish a full teardown of a real account we worked on: what the numbers looked like, what was actually wrong, and the one lesson worth stealing. Anonymized, with the real math left in.
- Teardown #2Fashion and e-commerce
Issue #2: TikTok from zero to profit
A fashion rental brand started with no TikTok account and no paid social system. Eight months later, $14K in spend had produced $104K in revenue.
3 min read12.21x ROAS - Teardown #1B2B industrial
Issue #1: The AI that ate the ad budget
Google's own automated bidding was burning 20% of their monthly Google Ads spend on traffic that would never buy. Here's what we saw, and the one question to ask your agency on the next monthly call.
3 min read12.48x ROAS