Developments.ca's paid search was pointing ads at a page that wasn't built to capture leads, so the campaigns had little real signal to optimize toward. We rebuilt the funnel end to end with proper conversion tracking, intent-matched landing pages, and a clean campaign structure, then relaunched it converting against target inside the first week. In parallel we ran a full technical SEO diagnosis and authored on-page fixes for their dev team.
Rebuilt
Conversion tracking, end to end
Intent-matched
Landing pages per campaign
Diagnosed
Full technical SEO audit
Authored
On-page fixes as PRs for dev review
Developments.ca, a new-construction listings platform backed by parent company Buildify, needed paid search to generate tracked buyer leads instead of untracked traffic. The campaigns were routing ads to a page that wasn't set up for lead capture, so the bidding system had limited signal to learn from. The site also carried structural SEO debt that was holding back organic visibility.
Rebuilt conversion tracking so real buyer leads are captured reliably and feed the bidding system clean data
Remapped every search ad from the homepage onto intent-matched category and city landing pages
Ran a full technical SEO diagnosis that pinpointed the structural causes behind organic visibility gaps
Authored on-page SEO fixes as pull requests for the client's development team to review and merge
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