Drafty.
Drafty is a Toronto home-services brand built around clarity: transparent price guidance, verifiable trust signals, local search architecture, and a quote path designed to remove sales friction.
Visit Drafty2 min
Quote request path
Full funnel
Research to enquiry
Local
Service-area architecture
Clear
Published price guidance
Window and door replacement is a high-consideration purchase in a category shaped by opaque pricing and aggressive sales tactics. The brand needed to earn trust before the first conversation and turn research-heavy visitors into confident quote requests.
Positioned the brand around straight answers, written quotes, and a deliberately low-pressure buying experience
Built the website as a complete decision journey, from warning signs and price ranges to specifications and installation expectations
Created focused service and area paths so local intent lands on relevant information instead of a generic homepage
Designed a short quote flow that collects the useful project details without turning the first interaction into homework
Want work like this?
Every engagement starts with a free strategy call. No pitch deck. Just an honest look at your growth opportunities.
Book your call