$14K in paid social spend produced $104K+ in revenue after we built The Fitzroy's TikTok and Meta testing system from zero.
$104K+
Revenue
12.21x
ROAS
6,000
TikTok followers from zero
$14K
Total ad spend
The Fitzroy needed paid social to become a revenue channel, but there was no TikTok account, no paid testing loop, and no clear way to know which creative deserved more budget. Organic reach was fading, so every test had to teach the team what to keep and what to cut.
Launched TikTok from scratch: content strategy, ad account setup, and audience research
Built full-funnel paid social campaigns across Meta and TikTok
Created a testing framework for ad creative, iterating weekly on what converts
Scaled winners aggressively while cutting underperformers within 48 hours
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