PPC advertising management

PPC management for accounts that have already burned budget on the wrong campaigns.

We start with what is wasting money. Then we fix the tracking so your budget goes where qualified demand actually lives. Google Ads and Meta Ads managed together as a single revenue strategy.

Get a free auditSee the paid media audit

$29

Cost per lead, down from $105 (Johny Watches)

12.21x

ROAS on paid social (The Fitzroy)

131

New qualified leads per month (Titan Walk-In Coolers)

Channels we manage

Google Ads

Paid search captures demand that already exists. We structure campaigns around commercial intent, fix conversion tracking, and eliminate wasted search terms before touching bids.

Google Ads management→

Meta Ads

Facebook and Instagram ads build and retarget audiences. We run weekly creative tests, scale winners within 48 hours, and cut underperformers before they drain the daily floor.

Meta Ads management→

How we work

No campaign gets touched until the tracking is verified.

Audit both accounts before touching campaigns or bids
Fix conversion tracking so the bidding system gets clean signal
Build a coordinated full-funnel strategy across search and social
Run weekly creative and keyword tests with defined kill rules
Monthly reporting that shows cut, keep, test, and rebuild decisions
Flat fee management, not a percentage of spend

Common questions

What does a PPC agency do?

A PPC agency manages paid advertising campaigns on platforms like Google and Meta where you pay per click. This covers campaign structure, targeting, creative, bid strategy, conversion tracking, and ongoing optimization. A strong PPC agency focuses on qualified business outcomes, not surface metrics like clicks or impressions.

What is PPC advertising?

PPC stands for pay-per-click. You pay each time someone clicks your ad, not for impressions. Google Ads (paid search) and Meta Ads (Facebook and Instagram) are the two most common PPC platforms for Canadian small and mid-size businesses.

Is PPC better than SEO?

PPC and SEO solve different problems. PPC captures demand immediately, costs money per click, and stops when you pause spend. SEO compounds over months and continues working without per-click cost. Most businesses benefit from both. PPC is better when you need leads now. SEO is better for long-term cost efficiency as the organic base grows.

How much does PPC management cost?

Management fees in Canada typically range from $500 to $3,500 per month depending on platforms, campaign count, and account size. We charge a flat fee, not a percentage of spend. The incentive is always to make your budget more efficient rather than larger.