RentCorp wanted its Google Ads measured on real booked showings, not surface clicks. We engineered a custom closed-loop attribution system that follows a prospect from the ad click through to a confirmed showing booking, and structured the account around genuine renter and landlord intent so the budget concentrates on the searches that matter most.
Custom-built
Offline conversion pipeline
Intent-first
Campaigns structured around real demand
Signal-led
Bidding tuned to booked showings
Lean
Budget focused on high-intent search
RentCorp, a Waterloo-region property management and student-rentals firm, runs lean Google Ads budgets where every dollar has to earn its place. The goal was to tie ad spend to real outcomes, booked property showings, and to point the bidding system at genuine renter and landlord demand.
Engineered a custom closed-loop conversion pipeline that captures the ad click and carries it through to a confirmed showing booking in their scheduling tool, then feeds it back into Google Ads
Structured the account into clean, intent-based campaigns across student rentals, brand, and landlord acquisition
Set bidding to optimize toward real booked-showing signals captured by the pipeline
Added query-level controls so the budget concentrates on high-intent renter and landlord searches
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